Oscar de la Renta pre-empts glossies with Instagram campaign debut

07/25/2013 | Women's Wear Daily (free content)

Oscar de la Renta is looking to generate buzz for its fall advertising campaign by giving fans a first peek through Instagram weeks before it's presented in the pages of fashion magazines. The images were posted to the brand's OscarPRGirl Instagram account Wednesday and will later be released in larger formats via other social media channels. The rollout will also include a presale option for followers to shop for products in the campaign on the Oscar de la Renta website.

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