Report: CPG companies should use digital media to boost sales

07/25/2013 | SmartBrief/SmartBlog on Food & Beverage

Companies should focus and spend more on digital marketing because the results are measurable and can increase sales and promote brand awareness, according to a report from PointRoll. The report suggests that marketers in consumer packaged goods optimize use of digital media by utilizing purchasing data to target consumers, enhancing print circulars with a digital version, engaging customers with online video advertising and extending the reach of their message by finding a digital-ad partner.

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