Rooftop gardens make a comeback in hotel ads

07/25/2013 | Adweek

Urban hotels are digging up the 19th century marketing tactic of touting rooftop gardens to attract summer visitors that want a great location with an outdoor escape. The trend reaches hip locations such as New York City's W Downtown and Hôtel Americano, which want to fully utilize their space and offer a skyline view. "It's become possible to make a lot of money on these places -- especially if you're selling a lot of alcohol," said Daniel Edward Craig, founder of travel consultancy Reknown.

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