We have ways of making you blog

07/25/2013 | Spark Media Solutions

Almost two-thirds of companies say they want to run a blog, but less than 10% of firms have a dedicated blogger on staff, so marketers need to persuade current employees to pick up the slack, David Spark writes. To motivate your colleagues and executives, try creating a scoreboard where people are awarded points for writing posts, for promoting their work on social channels or for commenting on and sharing one another's content.

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