Clorox cleans up with "The Bachelorette" social TV work

07/25/2014 | eMarketer

Clorox Bleach is continuing its social TV efforts during ABC's "The Bachelorette" after the initial success of its "bleachable moments" with millennial consumers. Tie-ins include jokes about getting out sweat stains during an episode where contestants had to take a lie detector test. "Social TV is all about engaged audiences who want to talk about the programs," said Associate Director of Marketing Communications Molly Steinkrauss.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA