Clorox cleans up with "The Bachelorette" social TV work

07/25/2014 | eMarketer

Clorox Bleach is continuing its social TV efforts during ABC's "The Bachelorette" after the initial success of its "bleachable moments" with millennial consumers. Tie-ins include jokes about getting out sweat stains during an episode where contestants had to take a lie detector test. "Social TV is all about engaged audiences who want to talk about the programs," said Associate Director of Marketing Communications Molly Steinkrauss.

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