Ditch the Web benchmarks that don't matter anymore

07/25/2014 | Re/code

Site rankings, keyword-heavy content posted merely for the sake of having new content, and link exchanges that encourage users to navigate away from a site are some of the long obsolete tactics that marketers need to abandon, writes Eric Schiffer, CEO of DigitalMarketing.com. Marketers should instead focus on solid website design and quality content that may not necessarily generate instant traffic but will encourage users to stick around.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA