Star of "Better Call Saul" appears on N.M. billboard

07/25/2014 | Adweek/AdFreak blog

A billboard related to "Better Call Saul," the "Breaking Bad" spinoff show, went up recently in Albuquerque, N.M., and is reportedly a prop for the show's debut season. The ad features "Saul" star Bob Odenkirk, along with the name James M. McGill, attorney at law, and a phone number. Calls to the number lead to a message recorded by Odenkirk.

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