Why CEO-CMO relationships must be based on mutual respect

07/25/2014 | McKinsey

CEOs can help their chief marketers by demonstrating a commitment to marketing success and getting involved in attracting talent, writes Erwin van Laethem, CEO of Dutch energy firm Essent. CMOs, in turn, should try to understand the CEO's point of view regarding market challenges and company vision. "The most important aspect of a successful CMO-CEO relationship is mutual respect," he writes.

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