Case study: How shopping-cart design affects results

07/26/2007 | MarketingSherpa

Different colors and sizes of buttons do affect conversion rates, the results of five tests in a case study found. The tests revealed some surprising results about the color of product-page and cross-sell-page buttons, and the color and size of add-to-cart buttons, as well as the absence of one cross-sell page in the checkout process.

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