In marketing first, "Ratatouille" film inspires wine

07/26/2007 | Bloomberg

The 2004 Ratatouille chardonnay, named after the Disney-Pixar animated feature but otherwise not connected to the film's plot, is likely the first wine to take its moniker from a movie. The bottle, which will sell for $12.99 at Costco stores in 18 states, could prove to be a trendsetter for movie-wine tie-ins, according to this article.

View Full Article in:

Bloomberg

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY