In marketing first, "Ratatouille" film inspires wine

07/26/2007 | Bloomberg

The 2004 Ratatouille chardonnay, named after the Disney-Pixar animated feature but otherwise not connected to the film's plot, is likely the first wine to take its moniker from a movie. The bottle, which will sell for $12.99 at Costco stores in 18 states, could prove to be a trendsetter for movie-wine tie-ins, according to this article.

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