Panel: 30-second spot doesn't cut it as Web marketing tactic

07/26/2009 | Reuters

The post-recession future of online ads is likely to be based on carefully targeted ads that incorporate data from behavioral tracking, according to panelists at an industry event. At the same time, some panelists urged marketers to avoid hitting their online targets with TV-style 30-second spots or display ads, saying they should instead integrate marketing with content.

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