is working on content-bearing pre-roll video ads

07/26/2010 | Advertising Age (tiered subscription model)

New York-based is developing a new type of pre-roll video ad that allows viewers to download content to specific devices, such as a video game consoles. According to this report, "as TVs [become] increasingly web-connected and loaded with apps, not to mention increasingly wired appliances at home, it opens doors for advertisers to provide different offers and services for consumers."

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