Google+ enhances company's self-service offerings for advertisers

07/26/2011 | MediaPost Communications

With Google+ in place, as well as an array of Google tools and near-field communication technology, the company stands in a potentially commanding position to create an opt-in, location-based ad service for local and other retailers trying to reach specific consumers. Through Google+, merchants would be able to set up mobile promotions and track redemptions.

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