Buzz plays key role in travel booking decisions

07/26/2013 | 4Hoteliers

Southwest, Marriott, Enterprise and Priceline are the travel companies with the most positive chatter around their brands, according to the recent YouGov BrandIndex. Solid positive buzz is a major factor for many travelers in making bookings, writes hotel reviewer Melanie Nayer. "[Y]our travel choices and conversations around those choices are what's driving interest in today's travel booking market," she notes.

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