Facebook's age restrictions are ineffective, study suggests

07/26/2013 | Guardian (London), The · MarketingMagazine.co.uk (U.K.)

More than 80% of 11- to 15-year-olds lie about their age in order to access social media sites such as Facebook, with about 40% claiming to be 18 or older, according to a study by the U.K. advertising watchdog. That suggests that marketers and the networks themselves should be doing more to implement effective "age-gating" strategies, says Advertising Standards Authority CEO Guy Parker. "If advertisers and social media companies know that children say they're older than they are, don't they have a crucial part to play?" Parker says.

View Full Article in:

Guardian (London), The · MarketingMagazine.co.uk (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY