Google's Chromecast for TV boosts second-screen appeal of mobile

07/26/2013 | Mobile Marketer

The ability of Google's new Chromecast dongle for TV to be controlled by smartphones and tablets is one element that may help make the $35 device ubiquitous, observers say. "For Google, it's all about increasing online content consumption and search. Leveraging mobile in this way expands horizons for second-screen experiences," said Salim Hemdani, vice president of software development at Mixpo.

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