How should companies use product declarations?

07/26/2013 |

Product declarations and eco-labels such as LEED and GreenStar aren't just green marketing tools, writes Heather Gadonniex. The aim should be to use the standards as management tools and let PR benefits accrue through the genuinely sustainable corporate behavior that results. "Overall, product declarations are a footprint reduction, cost reduction and risk mitigation tool, just as much as they are a marketing tool," Gadonniex explains.

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