How social listening can improve your business

07/26/2013 | Duct Tape Marketing

The Internet offers an invaluable opportunity to listen to what people are saying about your brand, but this means you'll have to be patient and focus on trying to understand your customers, Shay Wright writes. Social listening can be used to test new products, to discover where your customers and brand advocates spend time on the Internet, and to generate ideas for content, Wright notes.

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