Lessons from the spread of medical innovations

07/26/2013 | New Yorker (free content), The

Medical progress has been marked by upheavals in the way that doctors do business, including the acceptance of anesthesia and the rise of antiseptic and aseptic surgical techniques. Selling those innovations hasn't been easy, notes Atul Gawande. "To create new norms, you have to understand people's existing norms and barriers to change. You have to understand what's getting in their way," he writes.

View Full Article in:

New Yorker (free content), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA