What marketers can learn from Honda's personalized Vines

07/26/2013 | B2C Marketing Insider

The success of Honda's social media campaign featuring personalized video responses to fans tweeting about their need for a new car was successful, in part, because the campaign focused on a single goal -- promoting the brand's Summer Clearance Event, writes Carolee Sherwood. The campaign also established Honda as a brand that is responsive to its customers' concerns and helped bring overall chatter about car troubles into Honda's social media streams, she writes.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA