Why setting a deadline could boost the number of tissue donors

07/26/2013 | PsychologyToday.com

The challenge with organ and tissue donation is that people need a push or a sense of urgency to act upon their positive thoughts about it, writes Psychology Today blogger Talya Miron-Shatz, who relates her experience speaking at the Donate Life America conference in Indianapolis. Studies have shown that setting an arbitrary deadline -- reminders to get a mammogram before Thanksgiving, or example -- can increase participation, Miron-Shatz writes.

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