Why your social media failure is inevitable

07/26/2013 | SmartBrief/SmartBlog on Social Media

Every organization that attempts to use social tools eventually falls flat on its face, SmartBrief's Jesse Stanchak writes. But the best brands know that failure is just part of the process, so they test their ideas in low-risk scenarios and learn from their mistakes. Organizations that can embrace the possibility of failure, put employee training ahead of fancy tools and understand the importance of measuring their performance are the ones most likely to succeed in their social media efforts, Stanchak writes.

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