Lucy in the sky with guitars? An airline's musical ad campaign

07/27/2004 |

Low-fare carrier Song, owned by Delta Air Lines, will launch a promotional campaign today giving away Gibson Les Paul Junior electric guitars and Apple Mini iPods with free downloads from iTunes. Song's future is somewhat uncertain as Delta nears completion of its turnaround plan, but president John Selvaggio said, "I don't believe Song is destined for oblivion."

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