"Actors Studio" host gets extreme in ads

07/27/2005 | NYTimes.com

James Lipton, host of the Bravo interview series "Inside the Actors Studio," is appearing in a series of spots created by California agency 72 and Sunny for DC Shoes, a footwear brand designed to appeal to fans of extreme sports like motocross, skateboarding and snowboarding. The ads contrast Lipton's thespian dignity with the loose, laid-back attitudes of the extreme athletes who endorse the shoes.

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