Saatchi gets Excedrin business

07/27/2005 | Advertising Age (tiered subscription model)

Publicis Groupe's Saatchi & Saatchi of New York will take over ad duties on the pain medicine Excedrin, according to an executive. Saatchi won the account for Excedrin, which is part of a drug portfolio recently acquired by Novartis, based on its success in launching and building the Tylenol brand.

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