It's 72andSunny for Discovery Channel rebranding

07/27/2007 | Adweek

Discovery Channel has hired independent 72andSunny to handle U.S. creative and strategy, including the October relaunch of the brand. Discovery, which received proposals from five other undisclosed shops, wants to become "more culturally relevant and more emotionally engaging," said Dan Bragg, client VP and creative director at Discovery.

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