GM looks to digital for marketing

07/27/2008 | Advertising Age (tiered subscription model)

General Motors is relying less on traditional media and putting more marketing resources online with its latest campaign -- an all-online push for "certified" used vehicles at usedcarambush.com, launched a week ago. In moving almost a quarter of its $3 billion in ad dollars into digital since 2005, Advertising Age reports that GM is echoing other automakers who are focusing on building showroom traffic as opposed to brand-building.

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