GM's new top marketer promises "drastic change" for its ads

07/27/2009 | Advertising Age (tiered subscription model)

General Motors' roster shops reportedly are steeling themselves for detailed critiques of their work, after the troubled automaker's new marketing chief, Bob Lutz, took a hard line on ad campaigns for GM brands during a brief review on July 14. Prior to that meeting, Lutz had promised a "drastic change in the tone and content of our advertising." A GM spokesman confirmed that Lutz is in the early stages of evaluating GM campaigns, but said Lutz did not slam all of the advertising.

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