Use Twitter to reach new customers, boost sales

07/27/2009 | Inc. magazine

Twitter can help bring in new customers, as well as cater to old ones, writes Minda Zetlin. First, know what you're setting out to accomplish. Use coupons to reach new customers, give your company a human face and deal with disgruntled customers quickly. A Boston burrito chain used these tactics to target residents living outside the city that couldn't be reached with print ads.

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