Write a strategic plan that actually works

07/27/2009 | EricBrown.com

Too many businesses are willing to spend months drafting a strategic plan, only to gloss over how they're actually going to implement these ideas, Eric D. Brown writes. Because these plans are created by a company's top people, the authors often lack a fine understanding of the company's day-to-day operations, he notes, particularly where information technology issues are concerned. Take an extra step, he suggests, and ask how the plan will affect operations, what implementation will require and what political barriers stand in the way of success.

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