Focus Brands: 5 franchises, a single strategy

07/27/2010 | QSR Magazine

Atlanta-based Focus Brands employs individual presidents for its five distinct franchises -- Moe's Southwest Grill, Schlotzsky's, Carvel, Cinnabon and Seattle's Best Coffee -- but utilizes a single vision of corporate teamwork to gain a competitive edge. The presidents are encouraged to share information and strategies, leverage brain power and explore multiplatform brainstorming. While the company emphasizes this collective management model, each franchise is responsible for its own marketing, operations, franchise sales and real estate.

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