Lay's hits the road with traveling farm tour

07/27/2010 | MediaPost Communications

Lay's potato chips is bringing its farm-to-table message to its customers, via a 70-foot-long mobile greenhouse "farm" that is traveling to New York, Los Angeles and four other cities. The experience, which includes a meet-and-greet with a Lay's potato farmer, is being promoted through PR, Facebook and Twitter.

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