Wheat Thins turns rewarding fans into an ad campaign

07/27/2010 | MediaPost Communications

Wheat Thins lovers who've tweeted about their fondness for the snack cracker will be featured in upcoming TV commercials. The ad campaign will feature videos of Wheat Thins' representatives surprising fans with gifts that relate to their tweets about the crackers. The videos are also accessible from Wheat Thins' YouTube account and Facebook page, drawing a total of more than 623,000 views in less than a month.

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