McDonald's went right to the mom bloggers with Happy Meal changes

07/27/2011 | National Public Radio

When McDonald's announced major health-focused changes to its Happy Meals this week, the media list included a sizable number of influential mommy bloggers. The chain also will have a presence at next week's BlogHer conference, which it used last year as a springboard for the launch of its new oatmeal offerings. "Mom bloggers are very networked and very linked-in. They spread information very, very quickly," said social media director Rick Wion.

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