Report reveals value of Facebook news feed for brands

07/27/2011 | Inside Facebook

Brands should focus more on their Facebook news feed than on applications for pages on the social network, as indicated by comScore data. A comScore white paper looking at how people spend their time on Facebook shows that only 10% of users' time is allocated to apps, while 27% is spent on the news feed, on which the average brand reaches 16% of fans weekly if it posts for five days.

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