McDonald's inks deal with DreamWorks

07/28/2005 | MSNBC · NYTimes.com · Adweek · Wall Street Journal, The

McDonald's announced a two-year promotional deal with DreamWorks Animation SKG, starting with the release of "Shrek 3" in 2007. McDonald's 10-year contract with Walt Disney Co. expires next year, and the restaurant chain said it is in talks with Disney concerning the future of that relationship.

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