Citing research, Cadillac seeks out younger demos

07/28/2006 | Advertising Age (tiered subscription model)

Research done earlier this year showed that younger demographics were familiar with the much-hyped Cadillac SUV model Escalade, but didn't identify with the automaker's sedans. A new campaign by Modernista, Boston, is targeting such demos as "alphas," "hot moms" and "move-ups," according to the Cadillac brand's marketing director, Liz Vanzura.

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