Google TV ads to offer addressable advertising

07/28/2009 | Wall Street Journal, The

Google, under the terms of a new deal with technology company Visible World, will be able to use set-top-box data to target audiences with demographically tailored versions of similar ads. "Audiences are more and more fragmented," said Mike Steib, director of Google TV Ads. "One ad with one message for one audience is not the right thing for everyone."

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Wall Street Journal, The

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