Junior League wants to be known for charity work, not parties

07/28/2009 | NYTimes.com

The Association of Junior Leagues International -- in a bid to dispel its image as a social group for society women -- has launched a national, multiplatform ad campaign. The effort from Beaird & Boone Marketing, Dallas, spotlights the group's charitable efforts and uses the tagline: "So join your local Junior League. It's a novel approach to improving the world, one community at a time."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO