Chanel and LVMH Moet Hennessy Louis Vuitton have argued for restrictions on the way online retailers sell their luxury products. The latest draft of EU regulation gives the brand owners the power to dictate how much e-retailers sell compared to sales by traditional outlets. "Selective distribution, whether real or virtual, has always been fundamental for luxury brands," said Andrea Ciccoli, a fashion-industry analyst for Bain & Co. "Not just anyone can sell products by Chanel and Prada in stores, and there's no reason why they should be able to on the Web. It would be like giving people a license to print money."
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