Miller Lite offering barbecue guide

07/28/2009 | In-Store Marketing Institute

An in-store Miller Lite campaign includes a "Great Taste Guide for Grillmasters and Brew Lovers" booklet, with coupons for Miller Lite, Tyson Foods and other brands, as well as $100 off a Char-broil infrared grill. The MillerCoors booklet also touts the beer's "Taste Protector" technology, said to "lock in taste."

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