Study: By one measure, Bing's ad clicks top Google's

07/28/2009 | MediaPost Communications

Users who dial up Bing for a search query are 55% more likely to click through an ad on one of the search results pages than are Google users, search ad network Chitika is reporting. Bing users on average clicked on ads 1.5% of the time, while Yahoo! users came in at 1.24% and Google trailed with 0.97%, according to a recent analysis.

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