How to get everyone involved in innovation

07/28/2010 | ArtPetty.com

At most companies, engineers and designers have a monopoly on innovation, writes Art Petty. To get everyone else involved, leaders at all levels need to make it clear that their teams are expected to produce new ideas and find better ways of doing their jobs. "It starts with the simple, but significant leap of faith for leaders to say, 'Yes, we want all of our people thinking beyond tasks and looking for problems to solve and new ways to better serve their customers,' " Petty writes.

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