PepsiCo stirs up its Quaker Oats business

07/28/2010 | Wall Street Journal, The

PepsiCo is planning a major investment in its Quaker Oats business, in a campaign to get more Americans to eat breakfast -- specifically its oatmeal. The company plans to launch new Quaker Oats products for both children and adults, and to reach out to schools and nutritionists.

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