Post-it brand sticks with consumers

07/28/2010 | New York Times (tiered subscription model), The

For the 30th anniversary of Post-it products, 3M has created a campaign that emphasizes the brand's use by students and others beyond its main audience of office workers. As part of the celebration, 3M was set to reveal at New York's Grand Central Terminal a billboard made of more than 100,000 Post-it Notes by two Florida high-school students who won a collage poster contest.

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New York Times (tiered subscription model), The

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