Retailers are making e-mail lists and checking 'em twice

07/28/2010 | MediaPost Communications

In the few seconds retailers have to breathe between back-to-school and the holidays, they would do well to take a look at their holiday e-mail marketing plans, writes OgilvyOne's Gretchen Scheiman. Tailoring your e-mail campaigns with holiday messaging, freshening up the content and segmenting your lists based on holiday buying histories are all seasonal spruce-ups that could mean higher sales.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY