Sources: Diageo to review U.S. media planning, buying

07/28/2010 | Advertising Age (tiered subscription model)

Diageo reportedly is conducting a review of the U.S. media planning and buying business for all of its brands, including Jose Cuervo, Johnnie Walker, Captain Morgan and Smirnoff. The longtime incumbent agency for the $130 million account, WPP Group's MediaCom, will defend the business, sources said. MediaCom did not comment for this article.

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