Funny social media marketing is a serious business

07/28/2011 |

Humor can help marketers create memorable and buzzworthy social media campaigns, but there are real risks involved, Jason Miller writes. Brands need to ensure that their attempts at humor don't inadvertently alienate their core audience. "Some people might not appreciate your company's brand of humor. Business owners need to observe their target audience to make sure humor fits," Miller writes.

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