Report examines top multicultural groups' spending power

07/28/2011

AH&LA's foundation funded a study to quantify the travel and spending power of the top five multicultural groups: African-Americans, Asian-Americans, Hispanics, Lesbian/Gay/Bisexual/Transgender (LGBT) and females. Providing a snapshot of the size and potential economic impact if harnessed, it also examines differences in media usage, leisure travel activities, and attitudes toward travel. AH&LA members can download for free.

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