Be specific in instructional videos, articles

07/28/2013 | Small Business Trends

Be specific if you want your how-to content to capture viewers' and readers' interest, says Laura Roeder of LKR Social Media. "Specific content is more helpful to potential customers and makes your brand stand out as a company that has already helped them solve their problems," she notes. Other entrepreneurs recommend featuring customers in your videos, including as many details as possible and keeping things brief.

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